Tuesday, November 4, 2014
10:00 am – 11:30 am HST
12:00 pm – 1:30 pm PT
1:00 pm – 2:30 pm MT
2:00 pm – 3:30 pm CT
3:00 pm – 4:30 pm ET
Apple Pay has fundamentally recalibrated the mobile payments ecosystem.
But, for credit unions, providing context for purchase decisions
is still more important than providing a new way to pay.
Understanding that difference is vital.
Mobile pay is on its way. But which model will prevail? Apple Pay has recently given Near-Field Communication (NFC) a much needed lifeline, but some insist only Android’s Host Card Emulation (HCE) gives issuers a way to provide a fully integrated mobile payments experience. No matter the form of mobile payments to come, there is broad agreement on the convergence of mobile banking, retail, and payments. Almost half of consumers use their mobile phones to look for the best price, and a third want deals offered in real time based on where they are. To this end, credit unions are already positioned to remain relevant. With over half of Gen Y reporting problems with impulse purchases, knowing when (not) to purchase is more important than paying in a new way. Credit unions are uniquely positioned to provide the funds-availability context consumers desperately need – and reap new streams of revenue in the process. Join us for a no nonsense review of mobile payments, where we are, what’s ahead, and how your credit union should proceed.
Continuing Education: Attendance verification for CE credits upon request
- State of mobile payments: Apple Pay vs. MCX CurrentC vs. Google Wallet
- Mobile wallets review: what’s working, what’s not, why it matters
- Mobile payment technologies: NFC, HCE, BLE, and barcodes
- How to transition from mobile banking to mobile personal finance management (PFM) to mobile payments
- Who wants mobile PFM right now and why? Gen Y, high-income, and money minders
- Revenue windfall: how owning the “zero moment of truth” will boost credit unions’ bottom line
- How credit unions can win the mobile/data wars
- Next steps and best options for credit unions
- TAKE-AWAY TOOLKIT
- Apple Pay FAQs: how it works, how it affects interchange fee revenue, how to participate
- Marketing matrix: best 5 high-priority consumer segments to target with mobile PFM
- What they value and the features that will attract/retain them
- Employee training log
- Quiz you can administer to measure staff learning and a separate answer key
DON’T MISS THIS RELATED WEBINAR!
WHO SHOULD ATTEND?
This presentation is designed for officers and staff responsible both for the credit union’s mobile banking and payments franchises (card, check, ACH) and for the specific evolution and expansion of the credit union’s mobile banking offering to a full mobile payments and mobile commerce solution. This topic’s strategic implications also merit the close attention of the board and executive management.
Webinar content is subject to copyright and intended for your individual credit union’s use only.
MEET THE PRESENTER
Jack Henry & Associates®