Creating a Social Media Policy & Strategy That Everyone Can “Like”

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Member PriceNon-Member PriceDescription
$200.00 Archived Webinar + Free CD ROM
$169.00 For CUs Less Than $20M in Assets - Archived Webinar ONLY
   

Tuesday, March 4, 2014

10:00 am – 11:30 am HST
12:00 pm – 1:30 pm PT
1:00 pm – 2:30 pm MT
2:00 pm – 3:30 pm CT
3:00 pm – 4:30 pm ET

Whether your financial institution has been using social media for years, is just getting started now that the FFIEC has finally issued their formal guidance, or is still “on the fence” about whether or not social media is right for you, one thing is for sure: social media is here to stay – at least in the consumers’ eyes.

It’s becoming an accepted part of people’s daily routine as people post updates, tweet activities, check in at local businesses, and post photos documenting every aspect of their lives. But as a financial institution, in a regulated and compliance-focused world, how can you be sure you are spending your time wisely and connecting with your fans, followers, and community while remaining compliant? This webinar will address key policy elements and how to develop a strategy that ensures maximum engagement, while complying with the FFIEC guidelines.

Continuing Education: Attendance verification for CE credits upon request

HIGHLIGHTS

  • Main elements of the FFIEC and their final guidance on social media – and what that means for your financial institution
  • Learn “what’s new” to help you further build engagement with popular social networks like Facebook, LinkedIn, Twitter, and YouTube
  • New social networks that are gaining popularity like Instagram, Pinterest, Snapchat, etc. – are they worth your attention?
  • How to measure your ROE (return on engagement) to determine which efforts are paying dividends and worth continuing
  • Will paid promotion (especially on Facebook) need to be part of your 2014 plan to increase the chances your message will be heard?
  • Ways to leverage your workforce and turn them into a social media salesforce to increase exposure and amplify your message to the rest of the social world

  • TAKE-AWAY TOOLKIT
    • Excel-based risk/readiness assessment tool
    • Employee training log
    • Quiz you can administer to measure staff learning and a separate answer key

WHO SHOULD ATTEND?

This informative session is designed for senior management, marketing, retail sales, and IT staff.

PLEASE NOTE
Webinar content is subject to copyright and intended for your individual credit union’s use only.

MEET THE PRESENTER

Eric C. CookEric Cook
WSI Internet Consulting

 
View Shopping CartView Registration Options and Pricing
Member PriceNon-Member PriceDescription
$200.00 Archived Webinar + Free CD ROM
$169.00 For CUs Less Than $20M in Assets - Archived Webinar ONLY